Diane Chen

Chief Brand Innovation & Global Strategic Marketing
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Professional Summary

Diane Chen is a visionary storyteller and seasoned brand strategist with over two decades of experience leading strategic brand development and marketing innovation for some of the world’s Fortune 500 brands, including Procter & Gamble, Lenovo, Nokia, and Microsoft. She combines insights, technology, and inventive content to craft exceptional brand experiences that drive measurable results. Diane’s unique approach blends the art and science of marketing technology—including AI-powered optimization tools—to create strategies that resonate deeply with target audiences. Her proven expertise in shaping global brand strategies, managing end-to-end marketing execution, and driving organizational transformation consistently delivers impactful results that fuel brand growth and success. 

Areas of Expertise

  • Strategic Brand Development & Storytelling
  • Persona Insights, Brand Experience & Content Marketing
  • Go-to-Market Strategies and Campaign Execution
  • Digital Marketing Transformation & Marketing Technology Integration 
  • Industry Specializations: Technology (e.g., Microsoft, Lenovo, Nokia), Consumer Goods (e.g., Procter & Gamble, Xbox, Fiskars, Rohto), and Enterprise SaaS (e.g., Sitecore, BMC Software)

Value Proposition

Diane aligns her work with NTS’s core values of Trust, Sustainability, and Never Give Up by combining strategic vision with practical execution. Her ability to analyze complex challenges and create tailored solutions empowers businesses to differentiate their brands and ignite growth. Diane’s leadership inspires teams and clients alike to achieve transformative results, ensuring every project delivers a lasting impact.

Key Achievements & Impact

  • Strategic Rebrand for Xbox, Downy, Tide, Sitecore, Fiskars, BMC Software: Designed and executed a comprehensive brand transformation and GTM strategy, delivering a significant return on experience in competitive markets.
  • Campaign Success for Xbox 360: Achieved a sales increase of over 115% through a strategic marketing transformation, leveraging a multi-channel campaign that integrated SEO, paid search, social media, online, retail, and email marketing.
  • Global Brand Leadership at Lenovo, Nokia and Plantronics: Spearheaded a global brand transformation, incorporating storytelling and persona-driven strategies to enhance brand visibility and customer engagement.

Industry Insights 

Diane is a thought leader in leveraging the power of brand storytelling and digital transformation to forge meaningful connections with audiences. She champions the potential of AI and advanced analytics to drive brand-to-individual marketing and shape personalized customer journeys, creating long-term value for enterprises. Diane’s approach ensures businesses remain agile, competitive, and aligned with emerging trends in technology, sustainability, and customer experience.

Professional Credentials & Affiliations

Diane serves as a board director for the Procter & Gamble Global Alumni San Francisco Chapter and Red Hen Press, bringing her leadership and expertise to these prestigious organizations.

Education: 

Executive Master of Business Administration (EMBA) Certification

Harvard University

Master of Business Administration (MBA) in Marketing Management

Pepperdine University

Bachelor of Fine Arts (BFA) in Graphics and Packaging

Art Center College of Design

Thought Leadership & Publications

Innovating The Customer Experience >
How AI Can Help Improving Data Marketing Strategies >
AI Is Revolutionizing Content Marketing >
The Power of Presentation: Captivating Hearts to Skyrocket Sales >
How AI Is Transforming Consumer Packaged Goods Brand Marketing >